Post by account_disabled on Mar 7, 2024 5:00:52 GMT
One manufacturer over similar products of others). Therefore, companies that not only know how to correctly present their product, but can also demonstrate its specific feature, which is important from the point of view of the cultural and personal needs of the target audience, create their own “gravity” and become market leaders. Metaphors as a fulcrum The most famous neuromarketing technology was developed by Harvard professor Jerry Zaltman, who patented it as the Zaltman Metaphor Extraction Method (ZMET). The model has been tested by the largest brands.
PNC, Proctor & Gambel, General Motors, etc. Its main USA Phone Number List goal is to bring to a conscious level the hidden thoughts of customers that are constantly happening in their brains. They are able to evoke an emotional positive response and activate hidden requests that stimulate purchase. Here are a few examples from Zaltman’s own practice. The brand Oticon , a Danish hearing aid manufacturer, has been faced with the problem of negative connotations regarding its product in the market among consumers and society.
The manufacturer decided to use the what people really think about their product. In preliminary studies using other instruments, it was found that people actually show empathy for those who must use hearing aids, consciously approve of their release, understanding the importance and value of these products. But, nevertheless, potential consumers themselves (namely, parents of hearing-impaired children) said that they wanted to postpone the purchase of the device.
PNC, Proctor & Gambel, General Motors, etc. Its main USA Phone Number List goal is to bring to a conscious level the hidden thoughts of customers that are constantly happening in their brains. They are able to evoke an emotional positive response and activate hidden requests that stimulate purchase. Here are a few examples from Zaltman’s own practice. The brand Oticon , a Danish hearing aid manufacturer, has been faced with the problem of negative connotations regarding its product in the market among consumers and society.
The manufacturer decided to use the what people really think about their product. In preliminary studies using other instruments, it was found that people actually show empathy for those who must use hearing aids, consciously approve of their release, understanding the importance and value of these products. But, nevertheless, potential consumers themselves (namely, parents of hearing-impaired children) said that they wanted to postpone the purchase of the device.